Tuesday, December 6, 2011

MP31.2 Edgewood Brief

The Core Creative Concept:

Design and implement an appropriate website look-and-feel treatment for Edgewood School using Wordpress.
Implement a Content Owner/Contributor model to keep the website content “current.”

Look, Feel, Personality:

We want a warm look and feel. We also want to have a green theme to the website since that is the school color. We want this to draw people in right away, and keep them attracted to the site. Being very clean and organized well give it a very welcoming personality.

Purpose and objectives:

Since the vision behind the Edgewood School is to provide a safe, stimulating learning environment where democratic ideals, respect for their diversity, and the sense of responsibility to themselves, their community, and their environment form the foundation of their school. They will commit to providing an education that will allow their students to become avid life-long learners in their ever-changing technological society. Since the school integrates an arts-infused curriculum with a “Higher Order Thinking” program, we want that to be presently known. We want this to attract students, since Edgewood models around the “Kids First” philosophy. Another main concept is to bring family and the school closer together.

Information Architecture:

Main content areas consist of Home, About, Events & Activities, For Parents, Classrooms, For Students, For Teachers & Staff (with password access), Calendar, and Our Community.

Audience:

Current students and family
Current staff
Possible incoming students and family
The local public

Typography:

Sans Serif

Layout:

Ocean Mist

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