Scanning is a technique that we use that we don't really think about it we just do it. Whether it is because we are in a rush and don't have the time to read everything, or because we don't need to read everything. When your scanning, your just gliding through the page waiting for a certain word or phrase to get your attention. Sometimes colors and pictures and certain type faces come into play when your scanning and catch your eye more.
Satisficing is pretty much the best guess for designing web pages. This is because people don't have the time, it's not that big of a deal if your wrong, you never truly know what works and what doesn't work until you try and it makes more exciting that way.
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