Minor Project 21: Major Project brief. Client: Professor Buck Harris

The Core Creative ConceptThis website is meant to showcase everything that Advanced Physical Medicine does for their clients. It will include pages about them, their blog, and various pictures. It will not be done from scratch, but a redesign of the current website, which the clients are not very happy with at the moment.

The Overall Look and Feel
The color scheme of the website will be based off of the logo that is on the current website. This will consist of a blue, grey, and white.



Purpose & ObjectivesThe main purpose for this website is to revamp the current website that the clients have right now. They want to show their clients that they are a new, young and fresh team ready to help people from all ages who do all different types of activities.

Information ArchitectureThe website will be navigated by a main navigation bar on the top of the page. This bar will have all of the links that the clients currently have on their website, with a few more possibly added on.

AudienceThe main audience for this website will consist any person who lives active lifestyles and would like to maintain this type of life. Any athlete including runners, bikers, golfers, etc. yoga, health club members and pregnancy pain.

Design Visuals & HierarchyFor typography, we will use a basic font, such as times to be applied to most of the content on the website. The overall website is going to be very clean and organized, so a basic font will work best.

Schedule for ImplementationNovember 9 - Meet with clients
November 11 - Brief and HI-FI mockups completed
November 16 - Final designs and site map completed

Inspirational Websitehttp://www.drcianciolo.com/